 We are seated at an important time to discuss the opportunities that can arise from hard times. Hard times create problems that need solving, and those who step into the gap to fill them are the ones who will be celebrating milestones 10, 15, and 25 years down the road. DMAC Automation crossed that 15-year milestone in 2024.
I recently caught up with DMAC Owner and President, Dave Minor, to learn more about the company, and there’s a moment in our conversation where he casually explains what “DMAC” means, and it honestly made me laugh a little—because it’s both completely practical and kind of perfect. It’s not a family name. It’s not a trendy “we mashed a few letters together and hoped for the best” situation. It’s literally a sentence that turned into a company name. Design. Manufacture. Assemble. Control. Commission. Automation. Dave wrote out what the business would do (because the bank wanted to know, as banks do), turned it into an acronym, and—almost accidentally—ended up with the brand. “Commission” was the last piece added, he told me, because it’s a real part of what they do in the field. And now, years later, the name still reads like a simple promise: this is what we do. End of story. And the funny part is… that’s pretty much the whole vibe at DMAC Automation.
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